When it comes to building a brand and a business that is sustainable, proper message positioning and interpretation is key. There is literally a psychology to how you translate your messaging. Truly and authentically connecting with your audience simply requires confidence and clarity so the people know what the heck you’re selling. We’re gonna break down common mistakes businesses make when writing and publishing copy.
Good Copy: Probability for Success
Oftentimes, when you plan and launch that big campaign, there are a number of things that factor into the probability for success. One being your messaging and how it’s executed. As a result, this can cause your campaign to sink or swim (we want you to swim!). Simply put, your copy may be broken and the earily indicators are evident in your promo content and landing/sales pages. It’s essential to track engagement and adjust accordingly along the way. You and your team may even think that the product or service needs to be altered because it didn’t sell or perform well. In fact, your offer may be perfect! Again, positioning and execution is key.
To Pitch, or Tweak?
Before you pitch your service or product, consider this: Sometimes you just need a few tweaks here and there in your copy; put some oil in those creaks. Humans engage with clear and concise content. However the key to successful copy is utilzing the right words, triggering the right emotions (not in a manipulative way, but we’ll talk about that in another article). Here’s a 3-step review process we like to use when developing content/copy writing that sells:
1. Let us know exactly what the offer that’s being provided. A product? Service? Event?
2. What is the ultimate benefit? Incentives?
3. What does the experience look like should we decide the offer is for us?
Best Practices for Engagement
It is also important to note, longer copy does not equal better copy. There is a skill in understanding human psychology and what triggers a person to read long form posts and sales pages. It is not for the faint of heart. You’re probably reading this short article and wondering girl, how much longer do I have to read?; I get it. Most often, clear and concise takes the win (like this article).
You know what they say, keep it simple. When it comes to good content and copy, You don’t have to reinvent the wheel. When you have a solid brand and clear offers, the content options are simply endless. Assess what you have, identify the gaps (we have a service for that), and make the necessary changes for improvement.
More specifically, here are Five Reasons Your Sales/Landing Page is getting crickets:
+No clear #1, identified solution
+No clear, straight to the point headline
+Not enough info or too much info
+No real stats, receipts, or case studies
Reduce your likelihood of making common mistakes when publishing copy.
Take this checklist back to your team and assess your current sales page or funnel to check for any gaps in communicating your offers effectively.
Or, if you’d like our team to provide feedback on your copy, request your audit here.
Written by: Srebrenica B.
Read time: ~4 minutes.
Video Version: 5 minutes. Coming soon!
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