The Copywriter Vs. The Copyright: One Word With Two Different Meanings

Homophones that are essential to business success. Part 4/8 of the Lively Communication Series. Have you ever looked at an amazing, or cheezy, yet memorable commercial and was like “wow, that company is creative!”. You can thank 75% of that creativity to the copywriter on the marketing  team that developed the messaging.  You’ve ever created …

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