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The Copywriter Vs. The Copyright: One Word With Two Different Meanings

Homophones that are essential to business success. Part 4/8 of the Lively Communication Series. Have you ever looked at an amazing, or cheezy, yet memorable commercial and was like “wow, that company is creative!”. You can thank 75% of that creativity to the copywriter on the marketing  team that developed the messaging.  You’ve ever created …

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“Let Me Help You” Approach in Marketing

When it comes to building a brand and a sustainable business, proper message positioning and interpretation are essential. There is a psychology to how to effectively communicate messaging within marketing. We’re humans after all. It’s important to know what’s appropriate and what works. The incorrect positioning of the “Let Me Help You” approach is not the best …

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