Month: August 2021

Common Mistakes When Publishing Copy

When it comes to building a brand and a business that is sustainable, proper message positioning and interpretation is key. There is literally a psychology to how you translate your messaging. Truly and authentically connecting with your audience simply requires confidence and clarity so the people know what the heck you’re selling. We’re gonna break …

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“Let Me Help You” Approach in Marketing

When it comes to building a brand and a sustainable business, proper message positioning and interpretation are essential. There is a psychology to how to effectively communicate messaging within marketing. We’re humans after all. It’s important to know what’s appropriate and what works. The incorrect positioning of the “Let Me Help You” approach is not the best …

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