As we enter into 2020, you may see an influx of “copywriters” popping out. It’s just how the entrepreneurial world works. Copywriting is the new (but definitely not so new) hot thing. So I’m here to spill the deets:
Many people need the clarity of the definition and sound similarities of Copywriter and Copyrights.
These. Are. Two. Separate. Things.
No matter where you are in your business, it’s always nice to have an education refresher. Here’s the breakdown:
A Copywriter is someone who curates persuasive wording so that people buy into a service or product. We make things sound appealing and connect with you on a deeper level so you’re authentically drawn in.
For example, think about the infamous Super Bowl commercials. They exist because of creative copywriters! Of course they’re intended for entertainment, but brands use the entertainment piece to be more memorable so that consumers like you will invest in their product.
Or think about some of your favorite brand slogans. My ultimate fav, Frank’s Hot Sauce, has one of the most catchy slogans and spokesperson in their commercials. She said she “Puts that sh*t on everything!” (Franks Hot Sauce). Their slogan is so simple yet extremely relatable because hot sauce lovers use hot sauce on most of their foods. Also the commercials are funny as hell.
In a nutshell, a copywriter has to be witty and relatable. Note: you don’t have to be a writer to curate good copy. I’ll talk about this more in another post.
A Copyright is legal protection of any intellectual property. If it’s a song, image, or concept, you can apply copyrights as the original owner of the piece of work. In this high technology, social media age, all creatives need to protect their intellectual property.
Need an example of how a copyright works? I know you’ve seen many times people post videos with a music artist’s song in the background. What’s typically in the video caption? “I do not own rights to this song”. Sounds familiar? Utilizing someone else’s creative published work without their permission and proper accreditation is illegal and the owner has the right to sue.
That’s the jist of copyright- I’m not a lawyer so I’m just providing the basic info.
So, there you have it! As an creative, entrepreneur or business owner, understanding key concepts such as these keeps you informed and ahead of the game.
Need tips for creating dope copy for yourself? Drop your email here to sign up for the DIY Copy Course.